In the field of translation is often referred to educate the customer and recognize the professional value of the figure of the translator.
I think a good starting point is the guide to buying translation services published by the Italian Association of Translators and Interpreters (AITI ).
The guide can be downloaded in pdf format.
The site says:
The aim of the practical user's guide is to provide valuable advice to all those who intend to use professional translation services, so that the final results are in line with their expectations and needs .the training of the translator is now flanked the formation of the client with a view to align it a conscious decisiondistinguish between valid and less valid translations, including reasonable working conditions and unrealistic, including the usefulness of working with the professional and the futility of "DIY".
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