To ensure a good ranking of your site on search engines (and Google in particular), has a certain importance also where is the server where you have hosting.
If you ask an Italian, is not enough that you have a domain. It: it is better if the server is physically located in Italy.
to tell us is Matt Cutts, the Google guru:
Note to noobs: if you do not dug too with English, clicking on the icon "cc" will appear at the bottom for subtitles ... in Italian.
Enjoy!
long time ago, say the dawn of Google, the sites are positioned in different countries based on their TLD.
So. Fr meant that you were French, but that was also all I knew, until, in about 2000-2001, we started looking at the location of the server, its IP address.
That is to say that, well, it ends up. Fr but it is located in France on the basis of its IP address, so maybe the site is useful for users French.
And this is mostly the way you have an impact on the ranking with Google.
You know, if you live in the USA, your site is in the U.S. and you never left the United States, you may not realize ever of these factors. But the fact that your server is located in USA or France, Germany or England, Canada or somewhere else can still determine the ranking.
So for example if you go to google.com and search for "bank" you get different results than the situation where you do the same search, "bank" in google.com.au and google.co.uk.
So we can say that we seek in no way whatsoever to offer the most relevant results to each user in each country and the location of the server in terms of IP address is an important factor.
It also explores the topic in that video:
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